Live Stage
Unfiltered conversations with the women changing motorsport—from drivers and engineers to team leaders, broadcasters and industry trailblazers.
Studio IX Collective Presents
HER TRACK:LAS VEGAS
Where speed meets culture.
- Date
- Day TBA
- Time
- Time TBA
- Venue
- SAHARA Las Vegas
An elevated race-night experience celebrating the women driving motorsport forward—and the next generation preparing to follow them.
During Las Vegas race weekend
Not a conference. Her Track.
The women moving motorsport forward—all in one room.
Her Track: Las Vegas brings together motorsport trailblazers, invited drivers, engineers, team leaders, broadcasters, creators, executives and emerging talent for an upscale evening of live conversations, original content, music, fashion and race-night energy.
This is where legendary voices meet rising talent. Where fans move beyond the grandstands. Where brands become part of the culture surrounding one of the most electric sporting weekends in the world.
Speed/Style/Stories/Access/The Next Generation/
The Experience
One night. Eight ways to feel the energy.
Driver and Trailblazer Conversations
Invited F1 Academy drivers, professional racers and motorsport pioneers share what it takes to compete, lead and create change.
Race Watch Party
A sophisticated, high-energy watch experience with premium hospitality, live reactions and the excitement of Las Vegas race night.
Live Podcasts and Content
On-site interviews, creator conversations and original content designed to extend the experience beyond the room.
Fashion and Culture
A celebration of the style, identity and cultural energy surrounding modern motorsport.
Music and Late-Night Energy
Live music or a DJ, cocktails, hospitality and an atmosphere that transitions naturally into Las Vegas nightlife.
Brand Activations
Interactive, highly visual experiences designed for meaningful engagement and shareable content.
Fueling the Next Generation
Emerging drivers, creators and future industry leaders learning directly from the women already changing the sport.
Featured Voices
The grid of voices taking the Her Track stage.
Motorsport Trailblazers
Drivers
Impactful Voices
Featured guests and programming will be announced as participation is confirmed.
Why Partner
The audience has arrived. Now it's time to change the grid.
Women are powering the next era of motorsport—as fans, drivers, engineers, leaders and creators. Her Track brings them together to increase visibility, build meaningful pathways and fuel the next generation.
42%
Of the F1 fanbase is female
Up from 37% in 2018.
Source: corp.formula1.com
48%
Of new F1 fans are women
Women are helping drive the sport's next era of growth.
Source: formula1.com
10%
Of motorsport participants are women
The audience is here. Now representation must catch up.
Source: morethanequal.com
7%
Female participation in Formula and GT racing
Visibility, access and investment can change the grid.
Source: morethanequal.com
Partnership Levels
Choose your position on the grid.
Founding Track Partner
$50,000+
The highest-visibility event partnership.
- Top-tier brand positioning throughout the experience
- Prominent logo placement on primary event materials
- Premium branded activation space
- Stage recognition and approved speaking opportunity
- Integration into selected live programming
- Dedicated original-content opportunity
- Premium VIP hospitality allocation
- Inclusion in commercial social and promotional content
- Approved product integration or gifting
- Post-event content and performance recap
- Category exclusivity where available
- First consideration for additional Studio IX Collective events
Presenting Partner
$25,000+
- Presenting-level logo placement
- Branded activation space
- Integration into a selected stage or content moment
- VIP hospitality allocation
- Approved gifting or product placement
- Inclusion in event promotion and commercial social content
- Access to approved event photography and recap materials
- Post-event performance summary
Official Event Partner
$10,000+
- Official partner recognition
- Logo placement on selected materials
- Activation or experience integration
- VIP access
- Approved product inclusion
- Social recognition
- Event photography access
- Inclusion in the partnership recap
Activation Partner
$5,000+
- Branded activation footprint
- Logo inclusion on partner materials
- Approved product sampling or gifting
- Guest access
- Social acknowledgment
- Selected event imagery
Every partnership is customized according to brand objectives, category availability, approved media inventory and event requirements.
The Collective
Three organizations. One standard.
USA TODAY Studio IX
National storytelling, content, commercial media, social distribution and audience scale.
Osprey Collective
Platform vision, programming, talent, partnerships, community and experiential storytelling.
SEICON
Turnkey production, technical execution, venue operations, logistics and sophisticated live-event delivery.
Partner marks are displayed as approved assets are supplied.
The Look
Race night, in full colour.
Attend
Request an Invitation
Her Track: Las Vegas is an invited experience. Share a few details and our team will be in touch as guest lists are confirmed.
Partner
Partnership Inquiry
Tell us what you want to achieve in Las Vegas and we'll build a partnership around it.
Las Vegas is the starting line.
Join the athletes, trailblazers, creators, executives and brands building what comes next for women in motorsport.